Unfollowed by “Puth Jatt Da”

Now, anyone who has known me well over the last few years knows I’m a fervent Diljit Dosanjh fan so of course, last month I was excited when I heard he was bringing out another track.

I mean there is no denying this guy has gone from strength to strength in a few short years, with his Punjabi movies surpassing all box office records in Punjabi cinema and his venture into Bollywood movies, even doing a stellar job in Udta Punjab.

His music has been doing something different of late and as much as I hated ‘Do You Know’ I did love the look and sound of ‘El Sueño’ and I even bopped along to ‘Move Your Lakh’ with Sonakshi Sinha and Badshah.

But then along comes ‘Puth Jatt Da’, I mean I’m already irked by the title of the song but okay let’s check out the music video maybe I can put that aside if it’s a banging tune and I can bust some moves on the dance floor.

Wrong.

Where do I start? (I would link the video within this blog but I don’t want to give him a further audience.)

Disappointed, to say the least, it’s basically women waiting on him hand and foot and showing them in slow motion scantily clad and zoomed in shots on various curvy body parts. Nothing new I hear you say. EXACTLY my point.

Diljit isn’t someone who needs this kind of song to launch his music career, with the recent stuff he’s been putting out (not that I’ve liked all of it!) I figured he had moved on past a song and video like this. He’s even admitted to disassociating himself from ‘Lakh 28 Kudi Da’, which literally translates to a ‘28 inch waist girl’. So to have him try to defend himself for this particular video is a bit hypocritical.

Apparently, Diljit was defending the video saying it was a homage to ‘Coming to America’ with Eddie Murphy, which showed the American Dream. That’s honestly the worst defense, because he has a young audience of boys (and girls) who look up to him, they copy his style, his movements so saying something to that regard in a country (India) which is already fairly rapey is a bit misleading to those who think of this as the ‘American Dream’.

At the time of seeing the song I tweeted to him how disappointed I was and subsequently got BLOCKED from the big man – clearly, he’s developed such an ego from his stardom that his marketing and PR will treat any fan who disagrees with what he’s doing in this manner.

Add to this story a producer on the BBC Asian Network asking me to come onto the debate show (link to full show here, listen from 2hrs13mins), to discuss my reaction as he had had mixed reviews, which I was happy (and nervous) to do and to share exactly why as a long-time DD fan I was feeling upset by him.

Well, that was an interesting 20 minutes. I was asked to share my views and why I was disappointed by this video and Diljit whereas on the other end of that debate was DJ Harv from Kudos Roadshow, defending Diljit and not seeing a problem with it. As he put it ‘sex sells’ and this is pretty much the way things have always been done.

This misogynist view of DJ Harv AND Diljit made my blood boil. As I mentioned in the segment there is a reason for the #MeToo movement in the US / UK and India. It’s because of attitudes such as this. The whole ‘well this is how things have always been done’ rhetoric.

God forbid men try something a little creative in the music industry. At one point DJ Harv said he was ‘pushing boundaries’ with this video, there is nothing NEW or CREATIVE to the song or the video. AND yes, I know that women have scantily clad men in their videos too but the issue right now is the attitude that this is still okay and shouldn’t be questioned.

My argument with DJ Harv, and I wished we’d been in the same room debating, is that Diljit isn’t some newcomer who needs this kind of video/song, and that as someone who has become such a big star he is an influencer and has a social responsibility to what he puts out content wise due to his massive fanbase.

Take for instance on Instagram, under the ‘Punjabi Buggi’ account, there is a young (maybe 5 or 6) boy re-creating this music video and I’m sorry JATT BOYS do NOT need any further ego boosting.

The other issue that I mentioned was the use of the JATT word in the song. I am so over the higher caste are better than you privilege and bullshit. If you ask a Jatt they’ll obviously tell you they don’t care, especially in the UK, but believe me, they do.

However, that topic wasn’t of interest even to the BBC.

I would write further about caste (especially higher caste having a complex) but I came across a blogger I respect hugely who does it MUCH better justice than me so I’ve linked two of her blogs below.

Cast out Caste

Interview with Kapil Seshasayee

This girl KNOWS her stuff, the research and conversations she’s had with those from higher and lower caste members of the Asian community and their personal experiences of being discriminated against due to their caste are worth reading and acknowledging.

Raveeta Writes – check her out.

NB…whilst I may not have a big social media following like Diljit, I’m not to be reckoned with. Just FYI.

Have a good day xo

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